Consumer behaviour in India has changed in a big way, and so has the way people deal with financial services.
Things that once required a bank visit, long forms, or conversations with an agent are now handled quickly on a phone. At the same time, impulsive buying has accelerated, fuelled by a growing culture of instant gratification.
With such a massive volume of real-time data being generated, adding an AI layer over existing systems is inevitable. In today’s blog, we discuss the emerging possibilities that are set to disrupt various segments of the financial services sector.
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